Nokia attempting to use the design of intelligent machines to regain market share

2011-08-30 21:37:40
 

从N9可以管窥诺基亚未来的设计思路

Glimpse of the Nokia N9 can be from the future design ideas

REVIEW: Foreign media today published an article that internal and external Windows Phone Nokia's upcoming first intelligent machine, the Finnish mobile phone giant gamble in the hope that with unique design, to regain market share and regain its past glory.

The following is the text of the article:

Nokia will soon release the first equipped with Windows Phone operating system for smart phones.Finnish mobile phone giant is engaged in a gamble and hope the new models with innovative design to Win, the people's attention from the much criticized transferred on a platform in the lucrative smartphone market regain its past glory.

Nokia in smartphone market share continue to decline, largely due to Apple's iPhone and Android phones extrusion. However, as has been the dominant global mobile phone market, Nokia's hardware production capacity beyond doubt.

Nokia plans to launch in the fourth quarter of this year, the first equipped with Windows Phone "mango" mobile phone operating system. This product is for Nokia as a revival of the shoulders to regain market share in the task.

Released in June this year, Nokia N9 body, people can Glimpse of the company's future models of design ideas. Phone to cancel the traditional Home physical buttons, extensive use of gestures.Carbonate shell material, a variety of colors to choose from. It is equipped with a curvature of 3.9 inches with capacitive touch screen.

N9 powered by Intel co-developed with Nokia MeeGo operating system, Nokia has lost interest in this platform. But the company's chief designer Mark Ahtisaari (Marko Ahtisaari) said that this design is Nokia's future direction. He said in an interview: "We will esteem simple, natural design trends, and common black market in gray, metal rounded rectangular design is completely different."

Windows Phone mobile phone operating system developed by Microsoft, in addition to outside Nokia, HTC, Dell, Samsung and LG are interested in the launch of new mobile phone equipped with the system. Therefore, in order to attract consumers to stop market share continued to decline, Nokia need to rely on an attractive design.

Enhance users 'eye contact'

And folder-based Apple iOS and different operating system, Google Android, Windows Phone "mango" version with the very contemporary graphical user interface, its function around the "people" instead of "application" to reduce to achieve a certain function, and Click the number of times.

Ahtisaari said that today's emphasis on touch-screen phone, "immersive" human-computer interaction, which is not correct. He wanted to find a design, so that people can look up. He said: "If you go to a restaurant in Helsinki, take a look, you will find that people blindly down at cell phone, rather than eye contact, not aware of their surroundings."

Ahtisaari said: "The real goal of the design of mobility, will enable people to have more eye contact, and aware of their surroundings. People will not exact such a request; but when they get this convenience, they will love it. "

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